Mastodon is named after an extinct ancestor to elephants (Mastodon founder Eugen Rochko told TIME that “I just chose whatever came to my mind at the time.”) Rochko created it as a direct alternative to Twitter and much of the functionality is very similar, with slightly different nomenclature. Read more: As Twitter Threatens Legal Action, Here's How Meta's New Platform Threads Compares Best for finding your community: Mastodon The much-touted potential cage match between Musk and Facebook CEO and co-founder Mark Zuckerberg might be only the second most important fight in social media this year. It’s worth watching whether Threads’ user numbers start to pick back up. So far, many of the posters are social media reps at large companies and meme accounts.Īdam Mosseri, head of Instagram, said in a Threads conversation earlier this month that Threads was not aiming to replace Twitter, but instead was trying to “create a … a less angry place for conversations.” As part of this goal, Threads will not try to promote politics or hard news because “any incremental engagement or revenue they might drive is not at all worth the scrutiny, negativity (let's be honest), or integrity risks that come along with them.” The site itself has the same glossy, minimalist design as Instagram. Threads users can automatically follow all the same people they follow from Instagram as part of the set up process. Unlike Twitter, which has a user-friendly desktop version, Threads can only be accessed via a smartphone app, and users need an Instagram account to sign up. Threads is a close copy of Twitter, and is the only Twitter alternative that has gotten close to matching Twitter in terms of numbers of people using the platform. Meta has a history of aping its competitors’ features-Instagram Stories was launched to counter Snapchat Stories, and Instagram Reels to counter TikTok.
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